- Provide a professional body which to represent and secure the long term interest of Mobile Content Providers in Malaysia.
- A platform for all Mobile Content Providers to comes together under as one.
- To enable a fair and level environment for CP’s to develop and promote mobile content to consumers.
- To ensure consumer’s rights are protected.
- Help to grow a healthy and vibrant industry which to complement the governments MyICMS 886 initiative.
- To developed a healthy eco-systems in mobile content services.
- To deliver a membership forum for the collection, distribution and exchange of essential information relevant to the mobile content services industry.
- To promote and encourage high standards of services, conduct and performance by its members.
- To work with other industry bodies on issues relevant to the mobile content service industry.